Discover how history and future co-exist in the present.
Interview by Creative Gaga magazine.

Lucky Dubz from the Netherlands on how he revolutionizes design.

Bio: A graduate from Willem de Kooning Academy Lucky ‘Dubz' Trifonas is a Rotterdam-based illustrator and graphic designer since 2001. Known for visualizing concepts into handcrafted characters, human forms and typography, he has worked for international giants like MTV, Nickelodeon, Puma among others.

LD: My work is inspired by the early 20th century movements such as:
Art Nouveau, Art Deco, Bauhaus, futurism and pop art.
Specialized in: illustration - graphic design - typography - identity design - advertising - marketing - painting - drawing - murals & art direction.

Winds of Change

The Netherlands might be below sea level, but it's pretty high up when it comes to design. Inspired by the 20th century movements, the designs of graphic designer and illustrator Lucky Dubz, combine future elements to revolutionize the design world today.

CG: Most of your designs are built around a ‘face.' Any reason why the face is the centre of your design?

LD: Yes. The human face and body (in combination with typography) is one of the biggest challenge for me to work on. It works for me because it enables me to impart my soul into my design. The face in my work represents the human soul. I try to create the face as though staring you in the eye, so that a strong connection can be established with the viewer.

CG: Your designs seem to be very loud and expressive. Is that your design style? What do you always try and communicate through your designs?

LD: I used to do a lot of graffiti back in the days and the colors I use, especially the complementary ones, descend from that era. Call it a old habit. It helps me fuse a bit of myself even in my commercial projects where I am always telling the story of the client, or the story I want him to tell. In my free work, for example Donutboy, I like to visualize social criticism, dark humor and rebellious yet justified views.

CG: What local inspirations do you incorporate in your designs? Any foreign inspirations involved?

LD: My designs are inspired by the early 20th century movements such as
Art Nouveau, Art Deco, Bauhaus, futurism and pop art. As I mentioned above, I used to observe graffiti and street art when I was younger. I always tried not to look very deep at every work as I wanted to avoid possible unconscious rip offs. It's important to constantly develop and evolve style with every project.

CG: You seem to make extensive use of bright colors and patterns. Would your designs mean something different in black and white?

LD: Well, the concept and meaning would remain the same. However, if you remove the colour then you are removing the emotional response from it. Not to say that black and white don't evoke any emotions. Design in black and white enables one to see the pure form without any colourful tricks or deceptions.

CG: How would you describe design culture in Netherlands as compared to the rest of the world?

LD: Holland has a very high design standard. Especially when it comes to typography and graphic design. Nowadays, old fashion and the traditional forms are being pushed back to make room for modern beautiful forms and shapes. You could say it's a design revolution that's taking place due to the multi cultural society and its diversity. Especially in Rotterdam where my studio is based.